Abstract:
Potential wildlife conflict can be reduced by enhancing tolerance towards tigers in daily life, and in West Sumatra, this is most often performed through customary practices. This study aims to examine the traditional ecological knowledge among respondents after they watch videos and receive education on Sumatran tiger conservation through traditional and cultural approaches. The method uses a mixed method by using a quantitative visual anthropological approach using the video elicitation technique and qualitative research: starting with in-depth interviews with informants and community leaders at a customary village, Nagari Sarik Alahan Tigo, researchers recorded the customary best practices of how to live harmoniously with tigers. The video production was then shown at a seminar. The respondents were predominantly youth (88.6%) and were asked to answer a questionnaire (yes/no) after watching the video to assess their level of understanding and change in knowledge and perceptions, as well as their opinion regarding an effective cognitive trigger for increasing understanding and its practical impact. The study found that understanding increased after watching the video. This research suggests that acceptance of positive knowledge about dealing with wild tigers is not limited to members of the Minangkabau ethnic group or to those who adhere to their specific traditional culture and worldview; it can also be expanded to include newsegments of society.
Mangunjaya, F.M., Praharawati, G., Alam, F.N.L., Yanuar, A., Aadrean, Royyani, M.F., Mulyana, T.M., Kelly, C., Widodo, F.A. and Huda, Y. (2026) ‘Testing video as an awareness tool: Does urban youth care for customary practice in avoiding tiger conflict?’, Jurnal Manajemen Hutan Tropika, 32(4), pp. 336–344. https://doi.org/10.7226/jtfm.32.4.336